I live in Alberta so we have two seasons 1) hot and dry 2) cold and dry. With the climate constantly trying to dap every ounce of moisture from your body, you can imagine what that does to your hair. That's where Better Scalp comes in to save the day. Not only does it make your hair feel and look great, but the benefits to your scalp and skin are unmatched. And for the men out there with facial hair, stop buying overpriced beard shampoo that makes your facial air smell and feel like a carpenters floor after a day of making cabinets. My beard feels and looks better, and I don't need to soak it in beard oil constantly due to the positive effects of Better Scalp on the skin beneath your facial hair. Run don't walk to grab yourself a few bottles of this shampoo and your hair and beard will thank you.